The Limited Returns to Manhattan
October 13, 2009 by Nicole Ibarrondo
Filed under Mommy Style, Posh Fashion
What: The Limited returns to New York City after 10 years, by introducing a new genre of pop up store. An innovative, interactive concept with live window installations and daily in-store experiences will allow consumers to engage with every aspect of the brand. Drawing upon its history and The Limited brand’s vision to dress modern women for their personal success, this store will introduce the new fall collection and laud the return of the iconic Forenza collection. This temporary boutique experience will herald the new direction for The Limited.
The Limited Pop Up Store will also be the home to the national book launch of “Girl on Top,” by Nicole Williams.
Be one of the first 84 customers each day to purchase a Forenza Collection piece at the original price from the Collection launch in 1984.
When: October 14 – 17, 2009
Wednesday, October 14
12:00pm – 5:00pm Fall Styling Tips & Trends by Elliot Staples, VP of Design & Author Nicole Williams
Window displays featuring live blogger and female executives dressed in The Limited suiting.
6:00pm – 8:00pm Opening night launch Cocktail Party by invitation
Thursday, October 15
10:00am – 5:00pm Street-front windows introducing The Limited Doggie Sweaters on live puppies from the Humane Society of NY available for adoption
12:00pm – 2:00pm Fall Styling Tips & Trends by Elliot Staples, VP of Design
Friday, October 16
10:00am – 8:00pm Interactive photo booth displayed in windows with models in party dresses
5:00pm – 8:00pm Live music entertainment by DJ Kiss
Saturday, October 17
10:00am – 8:00pm Live graffiti artist painting 80’s inspired artwork in the windows
Where:
The Limited Pop Up Store
134 Spring Street, SoHo NYC
Source: HS-PR Press Release
I normally don’t take the easy route and just repost a press release in it’s entirety, but this is one of those that I just couldn’t have worded any better. And no, we weren’t paid to post this release either, I just thought it was a cool event for locals to know about. Disclaim that!
Nicole is back in action to bring you the latest news in fashion trends, including how to be plus-sized AND Posh, keep you up to date with the most happening events in the blogosphere and give your face muscles a workout with her snarky NYC humor.
I used to love to shop at The Limited. I thought they had such a diverse branding line.