24 Teeth by Lacoste

I was going to write this really fabulous post about a new product we’ve been coveting. It was going to include some info about a new collaboration between Lacoste and Married to the Mob, a collaboration that is so appropriately occurring right before Valentine’s Day. The post would have had images like this…

and this…

This so-called post would have probably included some info about the brand Married to the Mob and it could have explained how the founder of MOB, Leah McSweeney, started the girls streetwear label in her pink-clad NYC apartment and used the concrete jungle as her inspiration.  I might have even touched on the fact that the soon-to-be released sneakers were created using none other than Christian Louboutin as a pinned up idea on the concept board.

For sure, I would have mentioned that the sneakers will be sold at Lacoste boutiques in Houston, Las Vegas and New York as well as on Lacoste.com and the MOB web site the week of Valentine’s Day.

BUT….

I just received word that Lacoste has recently launched a new web site, 24Teeth.com, an extension to the brand that will include exciting news and events, a brand timeline, new products and of course…collaborations. Collaborations just like the one I was going to tell you about above, but now I can rest easy knowing 24Teeth.com has got you covered.

Mission ≡

“24teeth.com will be a focal point for all trend collections, showcasing new products, previewing forthcoming collaborations, films, special projects and events. Rich in content such as imagery, inspirations and interviews, the site will be a one-stop-shop for Lacoste’s exciting and innovative footwear products.”

Networking ≡

“24teeth.com incorporates forums and discussion areas with emphasis on social engagement and networking, providing links to the Lacoste Facebook page. In addition, signing up to the site will allow users to be kept informed of up-to-the-minute news, product previews, events, and special offers. There is also a dedicated press area, where press releases and other assets can be downloaded.”

Enjoy!